Providence Inner City Arts / Roots Café
Providence Inner City Arts (PICA), non-profit arts organization, purchased a building in downtown Providence, and opened the Roots Café, a cultural arts center dedicated to providing quality arts programming to the city’s diverse populations. Roots Café is located in a building formerly owned and operated by another non-profit that had gone into receivership, leaving many artists unpaid and skeptical about the new management. Any negative perception needed to be reversed.
Ruth Davis Associates developed and implemented a public relations campaign that focused on the new management and the mission of the organization. Davis placed PICA’s leadership in multiple media – lifestyle, arts and culture, radio and television, and editorial. She initiated website, social networking outlets, and consistent e-newsletter blasts. Advertising was placed in key media – radio, television, web and print. Programming in the space was highlighted continuously through advance listings and review coverage.
Davis also helped restructure Sound Session, an annual highlight of the summer in downtown Providence, which had been operated by the previous non-profit. She mitigated any negative perceptions about the festival through community relations and media attention. She also targeted potential sponsors and created fundraising packages, conceptualized and planned a scaled down version of previous years’ festivals, and consulted on the programming.
In less than 2 months, Ruth Davis Associates helped the organization raise in excess of $17,000. Davis secured a nationally-known headliner and created a buzz and excitement for the event through continuous press and media attention. The result was attendance of more than 10,000 people insuring that this event will continue to delight the city in years to come.
The Nordoff-Robbins Music Therapy Foundation asked Ruth to help them during a particularly challenging time.
Nordoff-Robbins Music Therapy (N-R) is an internationally practiced method of treatment, training and research. A majority of its clients are autistic, and N-R is recognized for its successes with this population. Its facility in the United States is located on the campus of New York University.
For several years, N-R had operated without solid leadership. Consequently, the organization had lost its funding base and had little strategy for marketing, communications and public relations. The program was about to enter a landmark year: the 20th Anniversary of the Center, the 50th Anniversary of the founding of Nordoff-Robbins Music Therapy, and the 100th Anniversary of the co-founder, Paul Nordoff’s birth.
Davis began to tackle the challenges at hand. She created a direct mailing list, contacted sponsors, developed social networking channels, organized events, which included a private fundraiser and a concert at Steinway Hall. She wrote, wrote, produced and directed a video for fundraising and promotional purposes. Additionally, she placed several articles in field publications.
Nordoff-Robbins is now in the process of looking ahead to its next decade, and Ruth continues to help in this journey.
A.T. Cross, the manufacturer of fine writing instruments for 158 years, had a great new product.
Verve, a sensuous, sexy, elegant pen was a hallmark for A.T. Cross, a must-have item that said luxury, style and taste. The range for all Verve products was from $95 to $450 (Platinum Verve fountain pen with a gold nib).
Ruth Davis planned a launch party for Verve in New York City at an exclusive event that brought together four classic, exceptional elements:
- Cross Verve, it’s design was inspired by the classic recordings of great jazz artists
- Verve Records, the premier jazz label of great jazz artists and one if their newest artists, Lizz Wright, a singer with sultry, understated style
- WBGO 88.3, New York’s premier jazz radio station
- and Au Bar, a club that’s a New York institution, located on Manhattan’s Upper East Side, and its new Le Jazz Au Bar.
The event, an inspired evening of new-soul jazz, lavish taste sensations and an intriguing look at the sensuous new Cross Verve, featured a concert by Lizz Wright, broadcast live on WBGO 88.3, great food and drink and fabulous personalized gifts for partygoers to take home.
More than 40 key press representatives attended. The event led to year-long publicity in all media for the pen and for A.T. Cross.