Ruth worked with a marketing partner to reposition Southside Community Land Trust (SCLT) in new headquarters, a 12,000-square-foot “Healthy Food Hub" located in a largely underserved neighborhood of Providence. The new building houses a marketplace of locally grown fruits and vegetables, educational programming, and food retail businesses. As such, the organization makes fresh, healthy produce available to the local community as well as providing an outlet for urban farmers to sell their goods via a farm-to-market produce processing center. Ruth uilized the culminating event as a point of focus for the media—a ribbon-cutting which drew state and city officials, local community leaders, and a vast array local community members. The resulting coverage in local and regional features helped elevate the profile of the organization and its efforts.

Image credit Shana Santow

Festival Ballet Providence, Rhode Island's only professional ballet company, engaged Ruth to promote a major fund raising event that succeeded in countering an unexpected deficit. The success of this event and the attendant publicity resulted in a long-term relationship that continued for nearly 15 years. Highlights included the performances of several ballets created by the esteemed choreographer, George Balanchine; national publicity as result of the theft of the company's costumes for its annual production of The Nutcracker; countless reviews in local and regional media; and the transition from one administration to the next.

Image credit Thomas Nola-Rion

Ruth developed and implemented a strategic public relations campaign that promoted this organizations mission and cultural significance in downtown Providence. In addition to placement in multiple media, she initiated website, social networking outlets, and consistent e-newsletter blasts. Ruth also helped restructure "Sound Session," an annual highlight of the summer in the city center, which had been operated previously by another non-profit. For this new event, she targeted potential sponsors and created fundraising packages, conceptualized a scaled down version of the event, and consulted on the programming. Ruth secured a nationally-known headliner and created a buzz and excitement for the event through continuous press and media attention. The result was attendance of more than 10,000 people.

Image credit Erin Smithers